Champagne Pol Roger has created their first integrated campaign, working with advertising agency St Luke’s. Following on from the print adverts to launch Brut Vintage 2008 and Cuvée Sir Winston Churchill 2006, this campaign includes an online film, press and social posts and consolidates the new brand line ‘A Duty to Delight’.
The creative marks the launch of a new look for the brand, moving on from a more traditional style to a fresh, youthful and vibrant look and feel. In the film we see friends making preparations for a surprise dinner, set in the beautiful gardens of an English country estate; the mood is ethereal and everything is stylishly curated. The creative idea reflects the hard work and dedication it takes to produce every single bottle of Pol Roger; a duty to delight is at the heart of everything they do.
Champagne Pol Roger has its history firmly rooted in the UK; it was first awarded a Royal Warrant in 1877 and more recently was chosen as the Champagne to be served at the royal wedding for the Duke and Duchess of Cambridge. To this day the house remains small, family-owned, fiercely independent and unrivalled in its reputation for quality. Indeed, it is this quality which brought about Sir Winston Churchill’s lifelong attachment to Pol Roger, who famously insisted “In defeat I need it, in victory I deserve it”.
Paul Graham, Business Development Director at Pol Roger Portfolio said, “This new creative marks an exciting new direction for Champagne Pol Roger in a highly competitive and value-driven UK market, we are delighted to be working with St Luke’s of London on the project.”
Neil Henderson, St Luke’s CEO said “It is thrilling to be launching the new positioning and a new campaign for a luxury brand of this pedigree.”