Sara Griffin, from the Fashion Institute of Technology, New York, has been crowned the the winner of the third annual Winston Churchill Design Competition.

Her quirky Champagne Pol Roger gift box, was designed to celebrate the life of the great leader. Judges commented that Sara’s breadth of research on Winston Churchill’s life, her consideration of the Champagne Pol Roger style and a true passion for packaging design was exceptional.

The brief this year was to design a gift box and label for a Magnum of Pol Roger Brut Vintage 2006 champagne, a fitting tribute to Sir Winston Churchill because it was this particular style of Pol Roger that he so famously enjoyed, thus the perfect way to commemorate his life.

The competition was open to design students and graduates and organised by Pentland, in partnership with International Churchill Society UK, ARTS THREAD and Champagne Pol Roger. This year the competition saw more international entries than ever before – with admissions from Hong Kong, Indonesia, the US and the UK.

The top three places were awarded to:

  1. Sara Griffin – Fashion Institute of Technology, New York
  2. Shan Khan – Fashion Institute of Technology, New York
  3. Denzel Currie – Kingston University, UK

The esteemed judging panel included Randolph and Jennie Churchill, Allen Packwood and Barry Phipps of Churchill College Cambridge and Christian Pol-Roger and Laurent d’Harcourt of Champagne Pol Roger.

Randolph Churchill and his sister Jennie were delighted to be involved in the judging of the competition.

Randolph said:

 ‘It was such an inspiring day at Pentland’s offices.  The Pol Roger theme inspired hundreds to submit their designs and there were competitors not only from all over the world. The winners demonstrated incredible awareness of the objective and will be outstanding achievers in their careers.  

The Pentland Churchill design competition is a great way for The International Churchill Society (UK) to continue to foster awareness and understanding of my great grandfather to a younger generation.’

Sara will have the opportunity visit Maison Pol Roger in Epernay and her design will be made up on a Magnum of Brut Vintage 2006.

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