Pol Roger, one of the last family owned Champagne Houses, has awarded its creative account to NOW after a competitive pitch. NOW’s brief will be to create a new brand platform, look and feel. The task will be to open a younger audience’s eyes to the unique quality of the Champagne, which was historically blended especially for the British palate.
James Simpson, MD of Pol Roger Portfolio commented on the partnership, “We are in the fortunate position to have higher demand than stock at the moment, so the task of marketing is to create a ‘share of mind’ among a younger audience, whilst reinforcing the brand to loyalists. We were impressed by NOW’s understanding of the brand and the audiences and we are thoroughly excited to work with them on this project.”
John Townshend, Chair and Co-Founder of NOW continued, “People who know Champagne, know Pol Roger. We are delighted to be working with such a classic brand.”