For the first time Pol Roger have sponsored The Tweed Run; a spectacular social bicycle ride through London’s historic streets, with an emphasis on the marriage of tweed and cycling. Hailed as ‘the metropolitan bicycle ride that brought sartorial elegance back to the bicycle, ladies and gentlemen were dressed in plus-fours, Harris tweed jackets, merino wool team jerseys, silk cravats, bow ties and flat caps. In anticipation of the event Pol Roger has been working with Pashley Cycles to create a unique pair of Pol Roger bicycles, hand-crafted in their workshop in Stratford-Upon-Avon. Pashley Cycles is a company with which we feel a great affinity, given our shared values and commitment to hand-crafted excellence. The day started at the beautiful and iconic Somerset House, where participants gathered in their finery to collect their badges, rosettes and musettes. The bicycles, lined up in anticipation of departure, were a vision of vintage; wicker baskets, floral adornments, lap dogs and trumpet horns. And then we were off! Guided by the expert marshals, who ensured our safe progress through the streets of London, we wound our way to London Bridge and then back over Westminster Bridge, where a chance meeting with the London Cycling Campaign ‘Space for Cycling’ ride resulted in a spontaneous and jubilant outpouring of celebration of cycling (£10 of each ticket sale was donated to the London Cycling Campaign)! Buoyed by our renewed enthusiasm we peddled onto Russell Square for the much-needed Picnic Stop, where we refuelled and rehydrated in preparation for the final leg. And then it was all over too soon as we cycled into the beautiful churchyard of Saint James’s Clerkenwell, where all cyclists were rewarded with a glass of Pol Roger Brut Reserve. From penny-farthings to customized vintage two-wheelers and contemporary pedal-powered contraptions, prizes were awarded to the best-dressed, best moustaches and best vintage and decorated bicycles on the day. It was an exquisitely eccentric day, and we look forward to next year’s run!